A nearly $8 billion industry with incredible creative potential, out-of-home advertising can deliver remarkable impact when exposed to the right audience. While technolog growth in today's marketing strategies has replaced 'gut instinct' driven campaigns, analytics and intelligence did not make their way to the OOH space for a long time. However, that is no longer the case as digital out-of-home (DOOH) is seeing rapid growth. In this white paper, we'll discuss the power of OOH, the value-adds of digitalization and programmatic buying, and the future of the industry.