White Paper

The Road to Programmatic Out-of-Home Advertising

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Create an immersive and optimized approach to marketing with DOOH

A nearly $8 billion industry with incredible creative potential, out-of-home advertising can deliver remarkable impact when exposed to the right audience. While technolog growth in today's marketing strategies has replaced 'gut instinct' driven campaigns, analytics and intelligence did not make their way to the OOH space for a long time. However, that is no longer the case as digital out-of-home (DOOH) is seeing rapid growth. In this white paper, we'll discuss the power of OOH, the value-adds of digitalization and programmatic buying, and the future of the industry.

Key Takeaways:

  • How and why leading brands are leveraging OOH and DOOH for impact and reach
  • Improving engagement and ROI with dynamic digital out-of-home campaigns
  • What's needed to enable scalable programmatic buying with DOOH

Learn How Toni & Guy Drive Store Traffic with Digital Out-of-Home Advertising!

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