White Paper

Understanding the QSR Customer Through a Digital-first Strategy

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Sparked by a tech-savvy consumer base, the QSR industry is in the midst of a digital revolution

With increasing consumer demand for greater convenience and speed, QSRs must respond by implementing more robust digital solutions in their day-to-day operations. What’s more, restaurants that want to attract young digital natives should consider experimenting with personalized incentives, loyalty programs, rewards and other promotions though digital channels. While industry growth predictions are promising, quick serves must make strategic operational improvements to be included in such forward progression.

Key Takeaways:

  • In the QSR segment, 70% of operators plan to invest in customer-servicing technologies, such as app ordering and mobile payment.
  • A recent study revealed 86% of consumers admit leaving retail stores because of long lines, resulting in loss of interest and sales.
  • The consumer demand for digital-first approaches continues to grow, encouraging QSRs to start strategizing sooner rather than later.

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