Dealership owners and marketing managers need to increase visibility of specific cars to specific audiences. Through targeted campaigns and real-time insights, you can ensure your message is reaching the right audience. Leveraging consumer data can show which cars are attracting more or less attention – enabling car dealerships to adjust in-store promotions accordingly.
Better engagement in the car buying process can help meet the needs of not only the dealer and OEM, but also the customer.
Analyze foot traffic, customer behavior, dwell time, and demographics to improve efficiency within the dealership.
Create content-targeted promotions based on insights analyzed from customer journeys in the showroom. Accommodate for time of day, seasonality, and zone activity.